{"id":30363,"date":"2025-03-25T16:26:00","date_gmt":"2025-03-25T16:26:00","guid":{"rendered":"https:\/\/dev.webrankdigital.com\/webrankold\/?p=30363"},"modified":"2025-03-25T16:44:06","modified_gmt":"2025-03-25T16:44:06","slug":"how-rankings-work-how-to-improve-them","status":"publish","type":"post","link":"https:\/\/dev.webrankdigital.com\/webrankold\/how-rankings-work-how-to-improve-them\/","title":{"rendered":"How Rankings Work &amp; How To Improve Them"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30363\" class=\"elementor elementor-30363\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-e1cc289 e-flex e-con-boxed e-con e-parent\" data-id=\"e1cc289\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false,&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-2fdad76 elementor-widget elementor-widget-text-editor\" data-id=\"2fdad76\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Must-Read:<\/strong> If you\u2019re investing in Rankly or any SEO service, this article is your roadmap to understanding how rankings improve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-f9d9a07 elementor-widget elementor-widget-text-editor\" data-id=\"f9d9a07\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Hello<\/strong><\/h3><p>Hey there &#8211; I&#8217;m Musa, the Co founder of <strong><em>Web Rank Digital<\/em><\/strong>. I wrote this letter to help educate people on how Google Maps rankings work. When starting Rankly, my goal was to help small business owners win by only doing good things with good people and by doing everything possible to make the SEO industry less <em>shady<\/em>.<\/p><p>Let&#8217;s be honest\u2014everyone hates SEO because, historically, \u201cSEO\u201d meant ranking websites higher, which was very expensive and took over a year to work if it ever did. I know this all too well since I\u2019ve wasted tens of thousands of dollars on such SEO services. One reason I keep <strong><em>Web Rank Digital <\/em><\/strong>solely focused on ranking Google Business Profiles higher on Google Maps (and not on website SEO) is that you can rank a Google Business Profile faster and for a fraction of the price of website SEO. Additionally, about 85% of people find local businesses through Google Business Profiles, compared to only about 13% who search via websites.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-04a8f3d elementor-widget elementor-widget-image\" data-id=\"04a8f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"746\" height=\"1024\" src=\"https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/How-People-search-for-746x1024.png\" class=\"attachment-large size-large wp-image-30366\" alt=\"\" srcset=\"https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/How-People-search-for-746x1024.png 746w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/How-People-search-for-218x300.png 218w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/How-People-search-for-768x1055.png 768w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/How-People-search-for-1118x1536.png 1118w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/How-People-search-for.png 1491w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-9e5e32d elementor-widget elementor-widget-text-editor\" data-id=\"9e5e32d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I love that ranking your Google Business Profile higher on Google Maps can literally 10x your business. That\u2019s a big statement, which is why we created a chatbot to explain exactly how that math works.<\/p><p>Talk to our chatbot to see how much more money you can make by ranking #1 on Google Maps: <a href=\"https:\/\/dev.webrankdigital.com\/webrankold\/roi-calculator\/\"><u>https:\/\/dev.webrankdigital.com\/webrankold\/roi-calculator\/<\/u><\/a>\u00a0<\/p><p>To fully understand how Rankly helps you rank higher, you first need to understand how Google Maps rankings actually work. I&#8217;ll keep this as short, simple, and educational as possible\u2014but rankings are quite complex, so please forgive me if I nerd out. If you can\u2019t tell, I\u2019m very passionate about this \ud83e\udd13.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-3dfc726 elementor-widget elementor-widget-text-editor\" data-id=\"3dfc726\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><strong>The Basics of How Google Maps Rankings Work<\/strong><\/h2><p>Here&#8217;s an overview based on widely accepted industry information, plus our research from managing thousands of Google Business Profiles and regularly analyzing millions of proprietary data points. Google determines rankings by first answering two big questions:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-a13716d elementor-widget elementor-widget-image\" data-id=\"a13716d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"697\" src=\"https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/google-map-ranking-1024x892.png\" class=\"attachment-large size-large wp-image-30368\" alt=\"\" srcset=\"https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/google-map-ranking-1024x892.png 1024w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/google-map-ranking-300x261.png 300w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/google-map-ranking-768x669.png 768w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/google-map-ranking-1536x1337.png 1536w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/google-map-ranking.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-13574ca elementor-widget elementor-widget-text-editor\" data-id=\"13574ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Question #1: What does your business actually specialize in?<\/p><p>Google collects information about your business through various channels, including:<\/p><ul><li>Information provided on your Google Business Profile by you or Rankly<\/li><li>Information from your business&#8217;s website<\/li><li>Data from third-party business databases and directories, such as citations<\/li><li>Reports submitted by internet users on Google Business Profiles<\/li><li>Your reviews on Google and other verified review platforms<\/li><li>How often you change information on your Google Business Profile<\/li><li>Images and videos you upload to your Google Business Profile<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-93a69b4 elementor-widget elementor-widget-image\" data-id=\"93a69b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"597\" src=\"https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/process-1024x764.png\" class=\"attachment-large size-large wp-image-30369\" alt=\"\" srcset=\"https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/process-1024x764.png 1024w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/process-300x224.png 300w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/process-768x573.png 768w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/process-1536x1146.png 1536w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/process.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-98c3e83 elementor-widget elementor-widget-text-editor\" data-id=\"98c3e83\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Question #2: Are users actually interested in your business when searching for your specialty?<\/p><p>Once Google thinks it understands your business by answering question #1, it then continually makes rank adjustments based on real-life user interactions in the pursuit of answering question #2. For example, if John searches &#8220;HVAC Repair,&#8221; and then quickly clicks through the top three options but then spends significant time on the fourth option, &#8220;Rick&#8217;s HVAC,&#8221; reading reviews, viewing posts, exploring media, and finally submitting a form on their website, Google paid attention and might adjust the rankings since it learned people actually prefer the 4th ranked business over the top 3.<\/p><p>This indicates that Rick&#8217;s HVAC might deserve the #1 ranking, prompting Google to test higher rankings through what\u2019s called \u201cA\/B testing\u201d. A\/B testing is when Google moves rankings around for businesses and sees if more users click it than before. If they do, the business may remain in the higher position or move even higher. If fewer people engage with that GBP, it might be moved back down to its original position or even lower. This A\/B testing explains small temporary ranking fluctuations which you might notice month to month.<\/p><p>Google then analyzes all of this information every few months and once analyzed, they rank your business accordingly. There are hundreds of millions of businesses on Google, so they cannot possibly analyze, A\/B test, and assess them all weekly, which is why you cannot expect any type of SEO service to provide results within the first 3 months.<\/p><p>This brings us to the most common question we get here at <strong><em>Web Rank Digital<\/em><\/strong>\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-503222a elementor-widget elementor-widget-text-editor\" data-id=\"503222a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>How Long Does Ranking Improvement Take?<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-69500a7 elementor-widget elementor-widget-image\" data-id=\"69500a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"609\" src=\"https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/typical-ranking-1024x780.png\" class=\"attachment-large size-large wp-image-30370\" alt=\"\" srcset=\"https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/typical-ranking-1024x780.png 1024w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/typical-ranking-300x229.png 300w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/typical-ranking-768x585.png 768w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/typical-ranking-1536x1170.png 1536w, https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/typical-ranking.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-897fa85 elementor-widget elementor-widget-text-editor\" data-id=\"897fa85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Rank improvements typically start around months 4-6 because Google requires time to assess and reassess your business thoroughly. Making a few quick changes and waiting a few weeks won&#8217;t have a significant impact. Consistent SEO work for at least three months gives Google ample data to reevaluate your business and the new style of information you\u2019ve been providing. By month four, positive results usually begin to appear. Emphasizing this timeframe upfront helps set realistic expectations and prevents premature frustration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-8cb18f4 elementor-widget elementor-widget-text-editor\" data-id=\"8cb18f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Why Are My Rankings Getting Worse?<\/strong><\/h3><p>Oftentimes, when someone starts a new SEO strategy, they can experience a temporary decline in their rankings.<\/p><p>The most common reason for declining rankings in the first 90 days of a new SEO strategy is that Google is still judging your business from what you were doing previously for SEO. Remember, Google doesn\u2019t update their understanding of your business or Google Maps rankings overnight, so it\u2019ll take some time for the ranking trend your Google Business Profile was on to wear off and for Google to start rewarding you for the good SEO work you\u2019re now doing. You may also be unaware of the fact that your business has been failing A\/B testing for a while since you weren&#8217;t tracking it via heatmap reports, and your rankings were already declining, which the right SEO strategy will help reverse in time.<\/p><p>Additionally, declines might coincide with Google&#8217;s updated emphasis on recent (past 90 days) SEO activities, introduced in mid-2024. This shift leveled the playing field, allowing new businesses to compete effectively. If you took some time off optimizing your Google Business Profile before starting with <strong><em>Rankly<\/em><\/strong>\u00a0(or any SEO strategy), this penalty might have hit you. This is why getting even a single 1-star review on Google can damage your rankings for 90 days.<\/p><p>Lastly, and more rarely, you may experience rank declines in the first 90 days if the keywords you started targeting are confusing Google about what your business is actually specialized in. To rebound quickly, ensure your target keywords remain closely related. For instance, mixing &#8220;HVAC Repair&#8221; with unrelated terms like &#8220;Pipe Cleaning&#8221; can confuse Google and negatively affect your rankings. Addressing this proactively helps prevent early discouragement.<\/p><p>Google rewards consistency. Changing strategies frequently can harm your rankings. Therefore, it is critical to stick to a consistent SEO strategy for at least six months before evaluating its effectiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ka-cursor-size=\"1\" class=\"elementor-element elementor-element-baff8bc elementor-widget elementor-widget-text-editor\" data-id=\"baff8bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;kng_cursor_interaction&quot;:&quot;default&quot;,&quot;kng_cursor_magnetic&quot;:&quot;none&quot;,&quot;kng_cursor_size_multiplier&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>How to Improve Rankings ASAP<\/strong><\/h3><p>To see what you need to do to rank higher faster, check out the Optimizations tab inside your <strong><em>Rankly <\/em><\/strong>account. <strong><em>Rankly <\/em><\/strong>analyzes millions of data points to determine why the best-ranking Google Business Profiles are in the top 3, then tells you what they\u2019re doing that you\u2019re not. You can find the optimizations section by following these steps:<\/p><ol><li>Log into <strong><em>Rankly <\/em><\/strong>(<a href=\"https:\/\/rankly.webrankdigital.com\/client-login\"><u>https:\/\/rankly.webrankdigital.com\/client-login<\/u><\/a>)<\/li><li>Click \u2018Businesses\u2019 on the left side menu<\/li><li>Click \u2018View details\u2019 on the business you\u2019re concerned about<\/li><li>Click the \ud83d\udc41\ufe0f icon in the Optimizations score box<\/li><\/ol><p>A custom audit will be performed in real-time, telling you exactly why <strong><em>Rankly <\/em><\/strong>thinks you\u2019re not ranking better. This style audit used to take our SEO experts 90+ minutes to perform, and now you have it in the palm of your hands whenever you want to see it. If you have questions while reviewing it, please let our team know using the live chat inside <strong><em>Rankly <\/em><\/strong>and we\u2019ll be happy to help.<\/p><h3><strong>Closing Thoughts<\/strong><\/h3><p>Data is power, and aside from Google itself, I don&#8217;t think anyone has more ranking data than <strong><em>Rankly<\/em><\/strong>. <strong><em>Rankly <\/em><\/strong>manages thousands of Google Business Profiles simultaneously and analyzes the outcomes of each action on each profile to determine what works best at any given time for each business type. Our extensive dataset of millions of data points is unmatched by other marketing software platforms, and goes beyond just the actions on the Google Business Profile. For example, we collect data around:<\/p><ol><li>Number of categories<\/li><li>Number of services<\/li><li>Frequency of all actions<\/li><li>Density of keywords in all actions<\/li><li>Whether offers are on profiles<\/li><li>Whether videos are on profiles<\/li><li>Percentage of reviews that have target keywords in them<\/li><li>Info on their website, like title tags, meta descriptions, H1s, etc.<\/li><li>Much, much more\u2026<\/li><\/ol><p>Our Senior Data Scientists continuously analyze <strong><em>Rankly\u2019s <\/em><\/strong>data to ensure you&#8217;re on the very best strategy for your business, and we adjust them from time to time based on what the data says. We don&#8217;t leave anything to chance. This is why we always suggest keeping frequencies set to \u201cTrust <strong><em>Rankly<\/em><\/strong>\u201d since it allows us to make the necessary changes.<\/p><p>When Google releases algorithm updates, we analyze a clean dataset over 60 days before adjusting our strategies to ensure we have enough data to make the most accurate and effective strategy changes possible. During these Google updates, the best response is to remain calm, wait for <strong><em>Rankly\u2019s<\/em><\/strong>\u00a0dataset to stabilize, and then let <strong><em>Rankly <\/em><\/strong>adjust based on clear, data-driven insights.<\/p><p><br \/>There is truly no better way to increase your odds of appeasing Google\u2019s algorithm and ranking #1 on Google Maps. Patience pays.<br \/><br \/>Thank you for taking the time to read into what we do here at Web Rank Digital, if you are looking to dominate your market &amp; change the way your customers find you; give us a call! <br \/><br \/><a href=\"tel:(877) 726-581\">(877) 726-581 <\/a><br \/><a href=\"https:\/\/dev.webrankdigital.com\/webrankold\/work-with-us\/\"><u>https:\/\/dev.webrankdigital.com\/webrankold\/work-with-us\/<\/u><\/a>\u00a0<\/p><p>Climbing to the top, one site at a time! <br \/><strong>Musa Gee<\/strong><br \/>Co Founder &amp; Head of Product<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Must-Read: If you\u2019re investing in Rankly or any SEO service, this article is your roadmap to understanding how rankings improve. Hello Hey there &#8211; I&#8217;m Musa, the Co founder of Web Rank Digital. I wrote this letter to help educate people on how Google Maps rankings work. When starting Rankly, my goal was to help [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/dev.webrankdigital.com\/webrankold\/wp-content\/uploads\/2025\/03\/How-Rankings-Work-How-To-Improve-Them.jpg","_links":{"self":[{"href":"https:\/\/dev.webrankdigital.com\/webrankold\/wp-json\/wp\/v2\/posts\/30363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.webrankdigital.com\/webrankold\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.webrankdigital.com\/webrankold\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.webrankdigital.com\/webrankold\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.webrankdigital.com\/webrankold\/wp-json\/wp\/v2\/comments?post=30363"}],"version-history":[{"count":4,"href":"https:\/\/dev.webrankdigital.com\/webrankold\/wp-json\/wp\/v2\/posts\/30363\/revisions"}],"predecessor-version":[{"id":30373,"href":"https:\/\/dev.webrankdigital.com\/webrankold\/wp-json\/wp\/v2\/posts\/30363\/revisions\/30373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.webrankdigital.com\/webrankold\/wp-json\/wp\/v2\/media\/30364"}],"wp:attachment":[{"href":"https:\/\/dev.webrankdigital.com\/webrankold\/wp-json\/wp\/v2\/media?parent=30363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.webrankdigital.com\/webrankold\/wp-json\/wp\/v2\/categories?post=30363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.webrankdigital.com\/webrankold\/wp-json\/wp\/v2\/tags?post=30363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}